Making use of Reviews in Marketing Campaigns
Ratings and reviews are increasingly becoming an important aspect of digital marketing.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. This they do by viewing product reviews. Most people are familiar with Google reviews, though there are several other reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. What customers have to say about a company informs the actions of its potential customers. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. A strategic response to a negative review on a business’s website can also help balance out the impact. It is good business practice to commend clients that give you good reviews.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Good reviews from big brands can increase the credibility of a company to potential customers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
One need not pay any amount when using Google reviews unless they choose to use Word press plug-ins to ease featuring Google reviews. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is a plug in that can be used with WordPress. It can feature up to three reviews at one time. The configuration options allows for redesigning of the review panel.
Yelp is another popular review platform for industries.The credibility of reviews from Yelp is beyond question because of its security features. When using Websites developed by wordpress then one need not buy an additional plug-in feature for Yelp. Facebook reviews can also be used in a website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.