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Open Exhibition Stand Designs and Their Benefits Companies who are coming to a trade show or exhibiting at a different location venue have a number of key decisions regarding their exhibition stands. But one of the most important involves the layout of the stand itself and how passersby can gain access to the booth. Given that, one interesting trend that has cropped up in recent times is the use of open exhibition stand designs, especially by businesses that want to make a considerable impact. Back then, open designs have been criticized for being challenging to manage and for the lack of wall space, but why have they increased in popularity? Quick Access
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Maybe the most apparent reason companies choose open exhibition stand designs is their ease of access, which makes them more attractive for participants. While a stand only has one open side can cause a queue to form, or block some parts of the display form people’s view, open designs may be accessed from all sides.
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That means visitors can walk through the display and check out the products or displays anytime. Of course, some of the most significant challenges to this type of stand design are having enough people in the staff and ensuring they will actually walk from one side of the display to another to address visitors’ needs. Standing Out in the Crowd Another huge reason open exhibition stand designs have grown in popularity nowadays is that they let exhibitors to stick out from the crowd. Rather than putting a stand up against a wall, open exhibitions are found somewhere in the middle of the trade show floor, which naturally makes visitors curious. Open stand designs are indeed recommended for high-profile companies, or businesses seeking to to make a remarkable impact at a specific show, precisely as they offer a level of prestige. Customized Designs Open exhibitions enable companies to open up a wide range of possibilities when it comes to the stand’s actual design. In other words, they are a fantastic option for businesses who are happy to spend a bit more money to come up with a spectacular custom-built display. Branding Finally, standing out in a crowd with their key open exhibition stand design, helps companies emphasize certain brand values, which cannot be done with more traditional designs. An open design delivers the unmistakable message that a company wants to be different. It also reaffirms the brand as being open to all. It indicates a willingness to give more than what is expected and to breaking down barriers. Such things may be strengthened by the wise use of graphics and brand messages in the stand design, making sure tha the layout and branding reinforce each for maximum impact.

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